Vegas’ most daring CX and gaming innovations lab
Using cognition research and principles of persuasive play, we build unparalleled customer experiences.
Contact UsCasino and Fan Engagement Games
In support of developers and game studios, we design new game mechanics and build brands through gamification.
Need to drive performance and boost customer excitement?
Send us your hopes and dreams. RQ1 Labs can build designs on spec.
Hey, we won’t be satisfied until every last adrenaline lover in the world is giddy with joy for the love of our games.
About Us
Dr. David Gruber
RQ1 Labs is led by Dr. David Gruber, Associate Professor of Persuasion at University of Nevada, Las Vegas. As a seasoned consultant, game designer, and mixed-methods researcher, he inspires our mission to creatively use cognition research to build new products and enhance guest experience.