Vegas’ most daring CX and gaming innovations lab
Using cognition research, principles of persuasive play, and pure guts as our guide, we build unparalleled customer experiences.
Contact UsFan engagement games
In partnership with Tally, we advance sports brands through online gamification.
Tables games
If there’s one thing we know, it’s how to keep games simple and keep players in the moment.
Need to drive performance and boost customer excitement?
RQ1 Labs is not building innovative designs just to keep customers entertained. We do it to keep their jaws falling to the floor.
We won’t be satisfied until every last adrenaline lover in the world is giddy with joy for the love of our games.
About Us
Dr. David Gruber
RQ1 Labs is led by Dr. David Gruber, Associate Professor of Persuasion at University of Nevada, Las Vegas. As a seasoned consultant, game designer, and mixed-methods researcher, he inspires our mission to creatively use cognition research to build new products and enhance guest experience.